Here a Kick, There a Kick, Everywhere a shopkick

Where’s your next good kick coming from?

There are numerous large retailers around the country that offer kicks at their many store locations and smaller businesses are starting to partner with shopkick as well, further increasing the joy of shopping.  Kicks can mostly be retrieved from big name retailers like Target and Best Buy, but recently shopkick has begun to venture into new purchasing environments such as Visa credit cards, ExxonMobil gas stations, and the CW television channel.  So where will shopkick venture to next…

I believe that shopkick holds a wonderful opportunity for grocery stores.  Although many grocery store chains offer their own loyalty programs, shopkick would provide an opportunity to move away from mailed advertisements, coupons, & points toward being able to reach consumers where through the device that never leaves their side: their smartphones.  We will later explore the opportunities, hurdles, and benefits of this potential future shopkick partner as well as a few others.

We would like to hear from your perspective as consumers, where would you want to be able to acquire kicks from?

Please leave a comment with your suggestions for future shopkick partner companies.

Shopkick Adds Another Partner

After having successfully partnered with Visa Inc. in December 2011, shopkick just added another partner – ExxonMobil. With this new partnership, shopkick enters into the retail petroleum and convenience store space.  Kicks will be offered at 375 Exxon or Mobil branded retail locations in and around Miami, New York City, and Washington D.C. ExxonMobil will allow customers that use the shopkick app at its gas station convenience stores to earn points that can be redeemed at the stores of other retailers that have partnered with shopkick. The idea is that the incentive to earn additional points will help steer shopkick’s more than 3 million users to ExxonMobil stations, instead of competing gas stations.

Although ExxonMobil is the first in the convenience store and fuels industry to incorporate shopkick, more than 11 national retailers and 40 major brand partners have already joined shopkick’s distinctive cross-retailer rewards program including Target, Kraft, Best Buy, Procter & Gamble, and American Eagle.

When shopkick added Visa Inc. in December 2011 as it’s partner, they closed the loop – rewarding shoppers at every step of the shopping process from discovery to purchase. With the Visa network, shoppers get more rewards and shopkick’s retail partners get more shoppers and eventual purchases. This is a win-win situation.

Read more: ExxonMobil Taps shopkick to Lure Drivers

Image: PR Newswire