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Shopkick experiments: Create a Black Friday!!
The last event organized by Shopkick was the Black Friday #3 that became officially a Black Saturday! It was last week. Let’s analyze what happened during the Black Friday #2.
Why Shopkick decided to organized this experiment ?
To make an ordinary day a big shopping day for walk-ins, much like Black Friday. The Black Friday 2 experiment, which took place on February 24th of this year, offered up bigger and better rewards to walk-in customers across all stores partnered with Shopkick. Therefore, Shopkick offered about double the kicks to users for walking into any Shopkick Partner Alliance store, which the equivalent reward was still worth less than a dollar.
It worked and actually drove higher levels of foot traffic than Black Friday in November. It actually set a new record for walk-ins. Several retailers saw double-digit increases in walk-ins compared to the earlier Black Friday. Registered 7% more walk-ins from Shopkick users to partner stores on Feb 24th than on the original Black Friday in November. Compared to previous four Fridays in February, it was a 325% lift.
The plus for partenered stores : the challenge to get consumers into the store an ordinary working day. In fact, this Friday was a regular old day and not even really a true shopping day by most standards; with no big sales or extra incentives. It’s basically getting in-season shopping traffic during an out-of-season time period. And as the figures can demonstrate it, the foot traffic was definitely boosted.
The plus for Shopkick : Users will check more frequently in order to be aware of all the different events Shopkick is organizing. This event also proved to its partners the effect of the Shopkick network on the foot traffic into store. By boosting rewards at all locations on the same day and inducing many consumers go not just to one store but on shopping sprees, Shopkick succeed its experimentation.
Shopkick plans to continue this experimentation by using holiday tactics during normal, non-peak shopping days throughout the year.
Source : http://www.intomobile.com/2012/03/08/random-black-friday-2-hit-shopkick/
Latest News: Target Takes Shopkick App Nationwide
On May 23rd, Target announced that they will be taking the Shopkick App Nationwide. Shopkick had presence in 242 of the Target stores from their contract back in Nov. of 2010. Target will now be putting Shopkick audio transmitter device in all of the stores across the U.S. making this the largest partnership. Shopkick reportedly helped retailers bring in more than 110 million dollars in the last fiscal year.
source: Kare11 News
Shopkick Key Figures in April 2012
As of April, shopkick.com is 5 Years, 5 Months, 23 Days old
- IP address is 174.143.154.94
- Located at San Antonio, Texas, United States
- SEO score of 73.9%
- Shopkick value $8,731.00
- Ranked #82,575 on the world wide web (the lower the rank, the popular the website is)
- Average page load time to be 0.644 seconds (88% of sites are slower)
- PageRank of 6/10
- Alexa Traffic Global Rank: 98 487
- Shopkick growth:
- 18,093 unique visitors per day which produce a total of 39,805 page-views
- Time on site : between 2 and 3 minutes
- Google indexed 238 pages, Yahoo indexed 220 pages and Bing indexed 183 pages
- Shopkick regional traffic ranks:
- United-States: 37 128
- Turkey: 66 433
- United Kingdom: 85 541
- Audience demographics:
- Android app store
- Installs: 1 to 5 million
- Ratings: 55,202 (Average rating = 4.4/5)
- iTunes app store
- Ratings: 27953 (Average rating = 3/5)
What’s the math for the number of kickbucks it would take to earn a cruise?
What are kickbucks? Well, they are points. You can collect them and earn rewards from some of your favorite vendors like Best Buy, Sports Authority, Macy’s or American Eagle. At the time of this review, they had begun partnering with Target and Wet Seal but they had not brought the advantage nationwide yet. You can even choose to donate your kickbucks to good causes or splurge them on a cruise.
Shopkick offers the current gift cards for Kickbucks:
Shopkick Partners with the CW Network
A New Way to Enhance Consumer Involvement
According to a survey of US smartphone users by the White Horse digital marketing firm done in May 2011 , only 8% of those aware of a location-based application believed that they could use them for saving in discounts and getting rewards. The shopkick platform has found the key to overcoming users’ reluctance to check in at a physical location: Simply get them to earn rewards for watching TV at home.
In a deal recently struck with the CW Network, shopkick will become the exclusive provider to the network of rewards delivery for some of the advertisers on its programs. Shopkick’s platform in stores works on audio recognition: the retailer sets up an audio signal that automatically unlocks a reward offer when he passes through the front door.
The same system can be used to recognize a signal delivered over a TV’s audio content. Users watching selected CW programs will get a reminder to open the shopkick app on their mobile phone before a commercial block airs. When the advertiser’s commercial plays, the app will “read” the audio signal and unlock an accompanying reward that the user can redeem on the next store visit.
What is the goal of this partnership? Often when you watch a commercial, you simply forget about it. With the apps, you have unlocked a deal that’s sitting in your shopkick app, and that could lead to higher conversion rates from TV spots than you had seen previously for a limited time period. The offers will be exclusively linked to the TV ads and not available to shopkick users who simply open the app in-store.
Moreover, the deal is a close demographic fit for the two partners. With shows like Gossip Girl the target audience for the CW Network is 18-34, while 49% of shopkick’s user base is 25-39. Fifity-five percent of shopkick users are female in distinct contrast to most location-based services, whose users are 80% male on average.
In addition to helping marketers bridge the gap between buying commercial time and ringing up in-store purchases, the CW/shopkick partnership may also offer marketers one more data point for measuring the true impact of their television advertising.
Link: http://chiefmarketer.com/mobile-targeting/shopkick-partners-cw-offer-mobile-deals-tv-ads
Shopkick Adds Another Partner
After having successfully partnered with Visa Inc. in December 2011, shopkick just added another partner – ExxonMobil. With this new partnership, shopkick enters into the retail petroleum and convenience store space. Kicks will be offered at 375 Exxon or Mobil branded retail locations in and around Miami, New York City, and Washington D.C. ExxonMobil will allow customers that use the shopkick app at its gas station convenience stores to earn points that can be redeemed at the stores of other retailers that have partnered with shopkick. The idea is that the incentive to earn additional points will help steer shopkick’s more than 3 million users to ExxonMobil stations, instead of competing gas stations.
Although ExxonMobil is the first in the convenience store and fuels industry to incorporate shopkick, more than 11 national retailers and 40 major brand partners have already joined shopkick’s distinctive cross-retailer rewards program including Target, Kraft, Best Buy, Procter & Gamble, and American Eagle.
When shopkick added Visa Inc. in December 2011 as it’s partner, they closed the loop – rewarding shoppers at every step of the shopping process from discovery to purchase. With the Visa network, shoppers get more rewards and shopkick’s retail partners get more shoppers and eventual purchases. This is a win-win situation.
Read more: ExxonMobil Taps shopkick to Lure Drivers
Image: PR Newswire
Shopkick 